#1) Build the best tactical footwear in the world
#2) Provide exceptional customer service
When we founded our company back in 1999, we set out to make a better boot for Law Enforcement, Military, EMT’s and others who work for a living. We focus completely on tactical footwear for people who depend on their boots everyday. Most people would not or could not do your job. We understand that our customers do not work in an office, but in the desert of Afghanistan, the border near Nogales and every back alley, correctional institution and Main Street. Yours is the kind of work that demands an elite group to be on their feet for 10, 12, even 14 hours a shift. We have designed and engineered our tactical footwear to help you perform on the job, while providing the all day comfort and support that you need. Original S.W.A.T.® has become known for our legendary combination of performance and comfort.
At Original S.W.A.T.® we are constantly researching how we can improve our tactical footwear. We test our boots in the lab and in the field. We listen to our customers’ feedback. We analyze any returned boots. Everyday we are engaged in a continuous improvement cycle. We are constantly learning how to make our tactical footwear last longer and perform better. Our relentless passion that drives us here at Original S.W.A.T.® is to be your favorite pair of boots.
We understand we are in a very competitive industry. A quick Google search will turn up dozens of “Service” boot suppliers who started out making something other than tactical footwear: a major hand gun company, a basketball shoe company, a major tactical apparel company, a very famous running shoe company and even arguably one of the best eye wear companies in the world. Now they are making boots to sell to tactical and military operators. We respectfully disagree with this approach. We know tactical footwear. That is all we do, and we believe we do it better than anybody. We believe that having a single mission, a single focus allows us to have a significant advantage over our competitors. All of our resources are aimed squarely on making the best tactical footwear on the planet. Part of what makes our boots the best on the planet is that we respect the value of your hard earned money. We meet the demands of your job and your wallet. We know this is what you expect, and we will not let you down.