Our DNA is a mix of quality, elegance and refinement. Paying close attention to details is part of our daily work, always thinking about ways to improve our products, our services and strengthen our brand. Thinking about this DNA was born our slogan, which has been with us since 2003 – A Better You. Our goal is to develop the way for our consumers to improve.
To create worldwide brands of innovation, performance and quality, in the sports of high level of competitiveness and demand as well as in any other field we come to participate. Securely deliver value products and services, creating a sense of satisfaction in our customers, partners and suppliers.
Conquer and consolidate, by the end of 2019, the worldwide image of excellence and innovation in the practical shooting field, thus creating the environment to enter other markets. (top of mind)
–Ethics: We are faithful to our moral principles and to everyone around us.
–Pioneering: GR was born to be a pioneer, to always open new paths, this is our daily goal!
–Pro-activity with responsibility and partnership: At GR we care about each other, we believe in a whole, we are a team. One is always trying to help the other.
– Commitment to the entire value chain: GR cares about and takes care of its entire value chain, each professional relationship is a personal relationship and at each point in our value chain is observed by us
–Sustainability in business: GR does not make irresponsible decisions that may hinder the future of the business; each decision is evaluated and solved together.