Scandinavian Outdoor Group, or SOG, is a group of almost 60 outdoor brands from Scandinavia. The Scandinavian Village at IWA Outdoor Classics is a convenient and dynamic area for smart outdoor buyers and journalists where you can meet with 12 of our Scandinavian brands joined together at one place, with one common bar!
With the heritage and traditions of Scandinavia. We make premium outdoor products, with innovations created from challenges of our demanding nature. We strive to do good, for people and for nature. We do this with passion and joy. Together.
TOGETHER WE ARE STRONGER
Our cooperation is based on sales and media oriented projects serving outdoor gear retailers and journalists, mainly outside of the Nordic region. Our mission is based on the simple observation that if equipment works well up here in the north, it must also be perfect for outdoor enthusiasts in the rest of the world. Our game plan is based on the basic insight that 1 + 1 = 3.
By cooperating in our efforts to reach more users of our products, we can as a group create leverage and be more efficient creating a better result for retailers, media and our members. Our spirit is like the Scandinavian – friendly, informal, open and democratic. Our credibility is strengthened by the fact that members of SOG are the original innovators of several outdoor products such as the liquid filled compass, the outdoor stove, the integrated frame back pack. To name a few.
SOG is organized as a non-profit, non-political association registered in Sweden. We currently have more than 50 member companies, all well-respected manufacturers of outdoor equipment. Two member assemblies are held each year (spring and fall) where decisions on projects, budget and board of directors are made. In conjunction with the assemblies, planning meetings for projects, socializing events and competence development seminars also take place.
SOG was founded in 2000 as an industry initiative to serve outdoor retailers and media in export markets. It unites well-respected outdoor gear manufacturers from all five Nordic countries: Norway, Sweden, Finland, Denmark and Iceland.