Innovation and Integrity. To us, nothing matters more.
Innovation means building the products that will continue to lead, and define, the industry in terms of creativity and utility.
Integrity is critical to how we've chosen to do business. It means interacting with our customers, and each other, honestly and directly. It also means building products that perform reliably, and a brand that behaves consistently, year after year.
See our new Ruger® knife line, and all the new products we released for 2016, and experience Confidence In Hand®.