Review: Record of success
Film-Impressions
Full Closing Report 2012
Show report 2012
Show Report
The show report provides the detailed results for IWA & OutdoorClassics 2012.
Read on
Structural data
| Total | Germany | International | ||
| Exhibitors | 1,205 (1,166) | 300 (305) | 905 (861) | |
| Total exhibition space in m² | 74,380 (63,320) | |||
| Net exhibition space in m² | 40,191 (36,767) | 14,440 (13,151) | 25,751 (23,616) | |
| Visitors* | 36,004 (35,220) | 13,908 (13,865) | 21,961 (21,355) |
* Determined by registration
Visitor structure
93 % of visitors were satisfied with exhibits.87 % of visitors are involved in purchasing decisions in their company.
Origin of visitors
International 61 % (61 %)Germany 39 % (39 %)
European Union 71 % (71 %)
Rest of Europe 18 % (17 %)
Asia 8 % (7 %)
America 3 % (3 %)
Africa, Australia, Oceania 2 % (2 %)
Exhibitors’ success*
94 % of the exhibitors were able to reach their most important target groups91 % of the exhibitors established new business relations.
89 % of the exhibitors expect noticeable follow-up business
Exhibitors were visited by*
49 % Hunting and sport guns, ammunition21 % Law Enforcement
19 % Police/security agencies
18 % Outdoor
14 % Security enterprises
14 % Armed forces
13 % Optics/electronics for outdoor
* multiple answers
